Seoul and South Korea are idolized by nearly everyone we know. Some people are interested in cosmetics. Many people are addicted to music and television series. And practically everyone, including ourselves, is enamored of the cuisine.
In recent years, South Korean technology and pop culture have erupted into the worldwide mainstream. This “Korean Wave” has transformed Seoul into one of Asia’s most popular tourist destinations, with over 17.5 million international visitors expected in 2019.
Unfortunately, the travel slowdown has put an end to this tourism boom, but whenever borders reopen, expect it to resurface with a vengeance. Until then, you can use the most recent edition of our Seoul travel guide to plan your next trip.